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Pond5 annuncia la più grande raccolta al mondo di video editoriali senza diritti d'autore con contenuti provenienti da Reuters e da altre importanti organizzazioni di notizie globali


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New York, NY - giugno 19, 2019 - Pond5, the world’s largest royalty-free video marketplace, today announced the launch of its industry-disrupting, royalty-free Editorial collection, featuring timely footage from the worlds of current events, sports, and entertainment, plus a wealth of video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.

Access to high-quality news footage has traditionally been subjected to complicated licensing structures at high prices. With this collection, Pond5 is reinventing an industry largely known for a strict rights-managed approach. The new royalty-free model for this content gives filmmakers and creators worldwide access to a massive collection of premium news, celebrity, sports, and archival footage with one simple license, at a fraction of the cost of traditional licensing options — footage in the collection starts at $79 a clip.

“Historically, it’s been very difficult for content creators to license quality, reliable news footage,” said Pond5 CEO Jason Teichman. “Prices were often based on a litany of factors, such as where you’re using the media, how you’re using it, and how many different places you’re going to use it. That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”

To build the new collection, Pond5 has partnered with global news agency Reuters, one of the world’s most respected editorial resources. As an undisputed leader in the industry, Reuters is a natural fit to help launch the collection, which will be continuously updated with their recent topical and newsworthy content.

Pauliina Hepola, Global Head of Channel Partners, Reuters News Agency, said: “Reuters is committed to delivering trusted, independent, and impartial news from around the world. We’re excited to share this content with newsmakers and content creators in a new way by partnering with Pond5.”

Other partners include Cover Video, which offers celebrity and entertainment video content, and Newsflare, known for user-generated breaking news videos, with more partners to be announced in the coming weeks. Through these partnerships, Pond5 is both expanding its collection of valuable archival footage and presenting buyers with royalty-free options for video relating to timely topics and current events, with thousands of new clips added to the collection every day.

“To gain access to quality news footage — a critical component of their content — producers have often had to deal with complicated licensing restrictions and/or price points that force them to figure out alternative solutions,” said John Ford, general manager of NPACT, the trade association representing non-fiction production companies. “Pond5’s new royalty-free editorial collection is a big benefit to production companies and a great opportunity for our community.”

Learn more about the new Pond5 Editorial collection and start exploring at pond5.com/editorial.

Informazioni su Pond5

Pond5 è il più grande mercato di video al mondo, fornisce le riprese, l'ispirazione e le risorse necessarie ai creatori di contenuti di oggi per raccontare le loro storie in film, televisione, pubblicità, social media, video online e oltre. Con oltre 14 milioni di videoclip, strumenti pluripremiati tra cui la ricerca visiva brevettata per video e integrazioni per tutti i principali software di video editing, Pond5 è il marketplace di go-to video per registi, organizzazioni dei media e marketer di tutto il mondo. Spinta dal suo impegno nei confronti della comunità creativa, Pond5 offre con orgoglio una piattaforma in cui la creatività può prosperare e i contributori possono fare una vita sostenibile concedendo il loro lavoro agli acquirenti di tutto il mondo. Tutti i contributori che concedono in licenza i loro contenuti su Pond5 ricevono una quota di compartecipazione alle entrate del settore. Pond5 è una società di venture capital finanziata da Accel Partners e Stripes Group con uffici a New York, Dublino, Praga, Londra e Los Angeles.

Per maggiori informazioni per favore visita www.pond5.com.

Contatto stampa:

Megan Linebarger

Zazil Media Group

(E) [Email protected]

(P) + 1 (617) 480-3674


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