Home » Notizie » Pixel Power presents virtualized automation and graphics for linear and non-linear services in Asia

Pixel Power presents virtualized automation and graphics for linear and non-linear services in Asia


Rohde & Schwarz Booth 4T3-01, BroadcastAsia 2019, Suntec Singapore, 18 – 20 June: Pixel Power is showcasing its two newest, virtualizable software products, alongside its full range of creation and playout automation systems, ideal for premium services on linear, OTT and VoD. Following its acquisition by Rohde & Schwarz in November 2018, Pixel Power, which retains its individual identity, is co-exhibiting with its parent company on stand 4T3-01.

The two new software products, being seen in Asia for the first time, are CREATE, an application for building graphics templates, and StreamMaster PRODUCE, which fulfils and delivers graphics in real time, supporting multiple channels and multiple operators.

These new products add to the solution set which is based on two technology platforms from Pixel Power: StreamMaster Media Processing and Gallium Workflow Orchestration. These platforms are constructed using a flexible function-block architecture, allowing solutions to be compiled which precisely meet the needs of each individual user, while providing the optimum use of processing power for maximum efficiency.

The architecture is completely virtualizable and can be implemented in dedicated appliances in the machine room, in a corporate data centre or in the cloud. This allows rich systems right up to full premium channel playout in the cloud to be created, that precisely suit the needs of the user. It also means that they can be easily reconfigured should those needs change, for instance to add 4k or HDR Ultra HD.

“Consumers today expect to be able to see their favourite channels on air and online, in seamless quality,” said James Gilbert, CEO of Pixel Power. “That means media companies have to turn content around very quickly from linear playout to catch-up and video on demand services, adding the appropriate branding and messaging as they do so.

“The only way to do this is with a singular approach that takes the building blocks of the channels and constructs each output perfectly,” Gilbert explained. “Our virtualizable platform is the simplest route to achieve this at any scale, allowing them to define their own workflows and deliverables, and modify and update those definitions at any time.”

Pixel Power draws on a 30 year track record of broadcast specialization, delivering playout automation and graphics excellence to broadcast and media companies wordwide. Today’s Pixel Power systems draw on modules from the two core platforms, StreamMaster and Gallium, to create solutions that are not only tailored to requirements, but available with new pricing models to suit the user’s preferences for capital or operational expenditure, such as pay-as-you-use or pay-per-feature.

Gallio PLAYOUT è una piattaforma integrata, sofisticata e scalabile per la pianificazione, la gestione delle risorse e l'automazione dei playout. In associazione con StreamMaster DELIVER, il motore di playout integrato per canali lineari e OTT, fornisce una soluzione coerente, scalabile e infinitamente flessibile per la distribuzione dei contenuti. La piattaforma può essere implementata nella sala macchine, nel data center o nel cloud o in un ibrido di tutti e tre. Questo risultato è ottenuto attraverso l'uso di macchine virtuali software identiche, quindi l'operatore e il consumatore non vedono alcuna differenza in termini di qualità, prestazioni o funzionalità.

Le stesse piattaforme di base possono offrire altre funzionalità avanzate, incluso il nuovo StreamMaster PRODUCE, la creazione grafica e la soluzione di playout multi-canale, multi-operatore, e StreamMaster BRAND, un motore di visualizzazione grafica e di branding definito dal software per la trasmissione 24 / 7. StreamMaster DELIVER is a software-defined integrated playout engine for 24/7 linear/OTT TV using dedicated COTS servers, or virtualized in a data centre or public cloud. It offers real-time master control of live feeds, real-time graphics and DVE over SDI and/or IP streams. Gallio PLAYOUT multi-channel automation is an integrated, sophisticated, scalable scheduling, asset management and automation system that provides the intelligence for complete channel playout, channel-in-a-box or enterprise-standard automated transmission. Gallio FABBRICA è una soluzione di content packaging basata su file che genera automaticamente clip, promozioni o trailer sofisticati attraverso l'uso di modelli grafici intelligenti, eliminando il lavoro manuale non gratificante e improduttivo.

“Solving the technical challenges our customers face in the software defined world is one of the most interesting and most exciting things we do at Pixel Power,” concluded James Gilbert. “What is really important is doing so in a way which is operationally convenient and commercially affordable. By providing feature-rich, sophisticated technology purely in software, running on COTS hardware and which is virtualizable, Pixel Power delivers solid, proven solutions.”
Chi Sono Pixel Power, un Rohde & Schwarz Nome dell'azienda

Pixel Power sviluppa soluzioni software-defined, virtualizzabili per playout broadcast, automazione, controllo master, grafica e branding utilizzati nei canali televisivi lineari, OTT e VOD. I nostri premiati sistemi di branding e promozioni, i master switcher con controllo grafico e i sofisticati sistemi di produzione grafica commutabili consentono ai produttori di offrire contenuti dinamici e pre-registrati dinamici per qualsiasi SD, HD, 4k, applicazione mobile, online o interattiva.

Pixel Power ha 30 anni di esperienza ingegneristica e dedizione al supporto clienti che ne ha fatto la prima scelta del settore per quanto riguarda la grafica, il branding e il playout. Con oltre le installazioni 2500 in tutto il mondo, i clienti includono emittenti leader del mercato come BBC, Ericsson, ITV, SWR, WDR, TV2 Norvegia, Danmarks Radio, TV5 Monde, CBC, Disney, Discovery, ESPN, ViaSat e Sky.

Recentemente acquisito da Rohde & Schwarz GmbH, Pixel Power la sede centrale dell'azienda è a Cambridge, nel Regno Unito, con uffici regionali a Grass Valley in California e Dubai negli Emirati Arabi Uniti.

Pixel Power può essere contattato online all'indirizzo www.pixelpower.com.

Pixel Power contattare:
Nome: Ciaran Doran
Titolo: Exec VP
E-mail: [Email protected]
Tel: + 44 7775 581301

PR Contatto:
Nome: Jennie Marwick-Evans
Azienda: Manor Marketing
E-mail: [Email protected]
Tel: + 44 7748 636171

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